This year’s Movement festival brought in an attendance of more than 95,000, surpassing 2009’s record of 83,000. It also marked the 10-year anniversary of the festival, which has been held in Detroit every year.

Movement, or the Detroit Electronic Music Festival, generally involves various forms of techno and electronic genres, although there is a stage set aside for crossover acts as well.

Some of the performing acts included Model 500, Inner City, Derrick Carter, DJ Godfather, DJ Sneak, Robert Hood, Ryan Crosson, Simian Mobile Disco and Theo Parish.

“Richie Hawtin Presenting Plastikman Live, and then Richie Hawtin stepping in for Ricardo Villalobos was huge.  Pretty Lights electrified the Red Bull Music Academy Stage,” said Jason Huvaere, stating that those acts were the ones that seemed to have left people amazed.

Huvaere has been the festival director of DEMF for the past five years.

Sponsors of Movement included the Red Bull Music Academy, Vitamin Water, Made in Detroit and Beatport. The presenting sponsor was Ford Fiesta, who Huvaere said they were very happy to be partnering with.

“Our team has made it a priority to find brands to support the festival that really understand and respect the audience that attends Movement and we think Ford was that type of sponsor,” Huvaere said.

Huvaere speculated that the reason behind the Movement’s popularity is due to the birth of Detroit techno 25 years ago and the migration of fans from all over the world to Detroit to experience the music

festival.

“Movement is a chance for people from around the world to celebrate techno’s history in the city where it was born,” Huvaere said.

Overall, Huvaere said this year’s edition of the techno festival was a success, and that they received great feedback from attendees.

“Each year we seem to go a level above the previous one,” Huvaere said. “This year we spent more on production than we ever have and it was all worth it after seeing the shows live.”

For the 2011 DEMF, Huvaere said he just hopes to maintain the “raising the bar” kind of attitude in regard to the production aspects. Also, he said he looks forward to the audience experiencing new shows from new

artists.

To follow the Movement festival for next year, go to www.myspace.com/detroitmusicfest or “like” the “Detroit Electronic Music Festival” on Facebook.