Meghan Markle and Prince Harry’s highly criticized production deal with Netflix dissolved after nearly six years of partnership, and with it the streaming service ended support of Meghan’s lifestyle brand, As Ever.
The couple’s company, Archewell Productions, teamed up with Netflix in 2020. Originally, Archewell Productions was supposed to create a variety of scripted and unscripted content for all ages, but increasingly became exclusively about promoting Meghan Markle and her brand, As Ever.
Rumors swirl that Netflix officials were frustrated with Meghan and Harry continually repurposing the same story of their departure from the royal family. Compounding the strain in the business relationship is the fact that the second season of “With Love, Meghan,” released in the summer of 2025, saw a drastic drop in viewership.
The first season of the show performed on par with comparable Netflix lifestyle shows, and despite heavy criticism, was renewed for another season. However, in light of the poor performance of the second season, the show was cancelled, although it may return for seasonal specials.
In the beginning, Meghan and Harry seemed destined for success. Their tell-all docuseries “Harry & Meghan” was Netflix’s most-viewed documentary debut. Archewell Productions quickly followed up with several other docuseries, including “Heart of Invictus” in partnership with the Invictus Games and “Polo” in 2024.
Last year, Meghan launched her lifestyle brand As Ever. Originally, Netflix promoted the brand in conjunction with its streaming deal. The initial product launch in April of 2025 sold out less than an hour after going live, but the total quantity of items sold was never disclosed.
The brand sells teas, candles, spreads and has plans to expand into tableware and glassware. Some detractors find the cost of the products prohibitive, as the signature candle costs $64 while a nine-ounce jar of sage honey retails for $32. However, reviewers acknowledge it is a luxury brand, and the items were elegantly packaged and of high quality.
Some reports claim that Meghan would frequently disappear from Zoom business meetings for long periods of time because she was offended by what was said. Others allege that Meghan would frequently interrupt Prince Harry mid-sentence, touching him on the arm before taking over the conversation.
Last year, Netflix announced that it would not be renewing its deal with the couple, but instead retained first-look rights for any projects by Archewell Productions. However, the streaming giant ended their partnership with Meghan’s lifestyle brand, As Ever, earlier this year.
“As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own,” a spokesperson for the brand responded. “We have an exciting year ahead and can’t wait to share more.”
Many feel that As Ever breaking from Netflix is just the beginning of the couple’s fracturing relationship with the streaming service. Netflix’s Chief Content Officer Bela Bejaria refuted the rumors, saying “Don’t believe everything you read” and suggesting that people do “a little more fact-checking.”
