This October, luxury outerwear brand, Moncler, has been capturing considerable attention with Al Pacino and Robert De Niro being the faces of its campaign.
The promotion features a reminiscent black and white film of the two Academy Award-winning actors explaining the meaning of friendship after five decades. Five sections are present, titled “a series of videos labeled “Friendship,” “Respect,” “Connection,” “Trust” and “Warmth.” The instrumentals mixed with the city skyline sent fans back in time, allowing mental space to remember the incredible films they had made throughout their acting careers.
“Through their story of friendship, Al Pacino and Robert De Niro embody everything Moncler truly stands for: affection, warmth, and the belief that we are all better and warmer together,” Remo Ruffini, chairman and CEO of Moncler, said.
The brand felt that the pair was a symbol of the warmth that Moncler has been producing for over 70 years. Established in 1952 in Monestier-de-Clermont, Grenoble, France, Renée Ramillon and André Vincent had a mission of crafting the perfect coat for mountaineers in the Swiss Alps. With time, Moncler began dressing athletes, then celebrities, eventually becoming synonymous with luxury.
The video was filmed in New York by the infamous portrait photographer, Platon. Pacino donned the new Bretagne jacket — a short and hooded new style for the Fall/Winter 2025 season. De Niro opted for the Maya 70, a contemporary version of a classic Moncler down-quilted jacket, a cult favorite of Moncler admirers.
Pacino, 85, and De Niro, 82, met at the Stella Adler Conservatory of Acting in New York. They would move on to star in Hollywood favorites together like “The Godfather Part II” (1974), “Heat” (1995), “Righteous Kill” (2008) and “The Irishman” (2019). Through competition, hardship and stardom, the iconic film stars have sustained a bond for life.
“Warmth comes from the walks and the talks,” De Niro said.
“From pulling up a chair and having a chat,” Pacino said.
“The caring conversations, more than the weather, warmth is and will always be about being together,” they both said.
The initiative also featured a new version of the original song “Lean on Me” by Bill Wither. It was readapted by Moncler ambassador Tobe Nwigwe and his wife, Morticia “Fat” Nwigwe, echoing an essential statement of togetherness.
In this nostalgic tribute, the two men remind the world that everyone needs a true friend. Everyone needs to have a platonic relationship which transcends every force of nature. A relationship that can be nurtured, someone who brings joy to each day, someone who shares mutual respect and someone who makes life worth living; those are the characteristics of a true friend, and that is what makes life valuable.
“Warmer Together goes beyond words, it is the heartbeat of Moncler’s purpose…It is the warmth of showing up, of looking out for one another, of staying close even in the coldest places…Warmer Together is woven into every stitch, a quiet promise to bring people closer, to build bonds, and to remind us that warmth goes beyond insulation,” a Moncler press release read.
