Bazooka Squeeze Tubes and Fruit Roll-Up tongue tattoos: students remember nostalgic treats

Alyssa Ochss

After a long day of grade school, there was nothing like going home, ripping open a snack and eating it until the hunger finally passed. But what foods did we eat back in the 1990s or 2000s?

Perhaps you remember chewing on a Razzle until it finally turned to gum. Maybe you remember sticking your tongue to a piece of a Fruit Roll Up to get the tattoo to print on it. Maybe you poured an entire handful of Gripz in your hand and, in one fell swoop, shoved them in your mouth. Each of these scenarios is plausible to the students growing up in this generation.

Students currently at Oakland University range in age from 18-years-old and up, with many of the current seniors being right around 21 to 22-years-old. This puts the freshmen being born in 2000 to 2001 and many seniors being born from 1996 to 1997.

This generation is right on the cusp of the new millennium, and, depending on where you look, it’s the tail end of the Millennial generation or the beginning of the Gen Z generation.

Snacks and food items from this generation include Push Pops, Kid Cuisines, Trix Yogurt, Wonder Balls and a variety of kid-centered snacks and foods.

The most popular food items Oakland students thought of were Fruit Roll-Ups and candies like the Bazooka Squeeze Tubes Bubble Gum.

Megan Adam, a freshman and an environmental science major, remembered a type of candy that turned to gum after you chewed it.

“I only remember candy because that was a big part of my childhood,” Adam said. “I remember the squeeze tubes of just straight sugar that turned into gum after a while.”

Adam couldn’t remember the exact brand of candy it was, but products that did similar things include Razzles and Bubble Jug. Razzles are circular candies that come in a package, and Bubble Jug is powdered candy that comes in a bright pink jug.

Bazooka bubble gum is better known as little, rectangular pieces of gum that often had comic strips inside the wrappers. According to Old Time Candy, the gum came to the United States after World War II. The Bazooka Squeeze Tubes came after and the company marketed the squeeze tubes on posters as “the most exciting bubble gum to come along in 100 years.”

Fruit Roll-Ups, Gushers and Fruit by the Foot are still around, but they still hold some of the students’ favorite childhood memories. Anna Scott, a sophomore and a pre-social work major, remembers Fruit Roll-Ups.

“My friends and I would always try to get the tattoos on our tongues,” Scott said. “With the Fruit by the Foot, we would always see how long they really were.”

According to a Mental Floss article, the tongue tattoos came out in the early 2000s and they were instantly taken in by children which may be why people of this generation remember it so vividly. In the article they also mention the development for the snack started back in 1975.

Many children who wanted the full Fruit by the Foot experience would hold the end of the treat in between their teeth and unravel it all, seeing just how long it was and savoring every bite.

Like Fruit by the Foot, our childhoods never seemed to end. With Bazooka Squeeze Tubes and Bubble Jug being long lost delicacies, the memories of them may last forever.